The electronic dance music scene could not be in a better place, according to some. Others, however, believe EDM’s time in the sun is fading.
A recent article in the Guardian newspaper detailed some of the changing tastes among young people in the UK.
The report cited a study from market research company Mintel that said 11% of adults went to nightclubs at least once a month in the year to September, down from 15% two years earlier. Mintel estimates there has been a 17% drop in the value of the clubbing market since 2013.
Some entrepreneurs like Adam Breeden say this is a sign of a trend towards “kidulting.” Breedan develops kidult activities like ping pong and bingo that caters towards this new market.
Since 2013, Ultra Music Festival has expanded to nearly every continent. Tomorrowland, held annually in Belgium, started holding the event on two weekends, back-to-back. Untold, a Romanian EDM festival, is celebrating its fifth year this August.
Tickets to all three festivals remain a hot commodity, suggesting that young people aren’t ready to give up on EDM just yet.
“It’s here to stay in a big way,” Oakenfold said. “It’s not going to go away. Like every music, it may drop down in terms of its popularity, but it will always be here.”