January 25, 2022

Imagine Festival considers move to old Tomorrowworld site

Could EDM be returning to Bouckaert's Farm and Chattahoochee Hills? Imagine organizers are talking to local officials about making it happen. Image Credit: Tomorrowworld

Two years after taking over the dates of Tomorrowworld, Imagine Music Festival is considering a move to the defunct event’s former home.

Chattahoochee Hills City Manager Robbie Rokovitz confirmed to Music Unfiltered that local officials will be meeting with Imagine Festival founder Glenn Goodhand about moving the three-day concert to Bouckaert’s Farm in fall 2021.

This would be Imagine’s third move since its launch in 2014. Imagine Music Festival was previously held at Historic Fourth Ward Park in Atlanta. The 3-day electronic dance music party currently calls Atlanta Motor Speedway home.

Imagine Festival spokesman Chad Shearer downplayed the upcoming talks between city officials and Goodhand, saying, “We do not have plans to move the festival in the foreseeable future.”

“Our focus is on having a incredible 2019 and we are looking forward to welcoming everyone back to Imagine,” Shearer said. “Obviously, we are always looking for the best options for Imagine, but for now we are at the Speedway and love the amenities it provides.”

An estimated 35,000 people per day came through the Hampton racetrack’s gates last September, making it one of the South’s largest festivals.

Bouckaert’s Farm is no stranger to hosting large events though.

The 8,000-acre property owned by Belgian Olympian Carl Bouckaert welcomed the Echo Music Project, CounterPoint, the Many Rivers festival and Tomorrowworld in previous years.

Those concerts didn’t occur without incident, however.

Many Rivers patrons flooded the festival’s Facebook page with complaints after sitting in traffic for hours, not knowing where to go, while their favorite artists performed inside.

Tomorrowworld made national headlines, in 2015, when rain-soaked grounds became mud pits, ruining the experience for many. Festival-goers were also left stranded on the side of the road late at night after promised shuttles failed to appear.

Local officials will likely expect Imagine organizers to provide detailed plans for avoiding mishaps that plagued prior events held at Bouckaert’s Farm.

Festival founder Glenn Goodhand was scheduled to give Chattahoochee Hills City Council members a presentation about Imagine on June 4. But Mayor Tom Reed said the briefing did not take place.

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